First, we like to begin by conducting keyword research and competitive analysis to identify target keywords and understand your competitors' SEO strategies; as this will help to kickstart your SEO campaign. Then, we work with you to develop a comprehensive SEO strategy that aligns with your business goals, first focusing on on-page optimization, content creation, link building, and technical improvements.
We begin by optimizing your website's structure, meta tags, headings, and content based on the target keywords identified during research. We then ensure your website is user-friendly, mobile-responsive, and loads quickly. All while working to improve internal linking and create relevant, high-quality content that incorporates your target keywords naturally.
We then move to focus on and address technical issues that may impact your website's performance, such as improving site speed, fixing broken links, optimizing URL structure, implementing schema markup, and ensuring proper indexing by search engines. We conduct regular site and domain audits to identify and resolve technical issues promptly.
It is imperative that all businesses looking to rank on Google understand the importance of link building. It is beneficial to develop a strong backlink profile by earning high-quality links from reputable websites in your industry. We implement outreach strategies, guest blogging, content promotion, and social media marketing to help build backlinks naturally. As specialists, we understand that is important to vet the quality of backlinks, as some can negatively impact your sites ranking. Therefore, we focus on building authoritative sources to enhance your website's credibility.
We continuously monitor your website's performance using SEO analytics tools; track keyword rankings, organic traffic, conversion rates, and other relevant metrics. We analyze the data to identify areas of improvement, refine your SEO strategy, and make data-driven decisions to optimize your campaign. With monthly reporting, we explain areas that have been improved and areas that we will be improving on the following month to ensure that you have a full understanding of the efforts that are begin put in to help rank your website.
